Orange

LA BONNE CONDUITE

How far will you type?

Brief
Using a cellphone while driving multiplie by 3 the risk of causing an accident on the road. As the leading mobile service provider in France, Orange wanted to prevent people tu use their smartphone.

Idea
A panorama of great moments of connection doesn’t always ends with a happy ending.

Role
Ideation / Copy / Digital and social media activation

Activation
A mobile-only website that converts seconds of typing into meters.