Bentley

WELLNEST EXPERIENCE

A journey around the most
wellbeing-focused car seat in the world.

Brief
Celebrate the launch of the new Bentley Bentayga EWB with an immersive “money can’t buy” event dedicated to press and influencers in Singapore.

Idea
A cocoon experience blending new technology, data sensors, wellbeing trends and creative storytelling.

Role
Ideation / Storytelling / Journey mapping

The WellNest Journey @Mondrian Singapore Duxton
A 3-days event promoting the new Bentley Bentayga EWB to immerse guests into a one-hour experience.

1 - Guests are equipped with connected wristbands to monitor their stress levels.

2 - Rejuvenating meditation sessions.

3 - Enlightening nutritional discussions.

4 - Guests access their personalized summary through a customized web app and a photobooth experience based on personal data.

5 - At the end of the journey, the guests can take place in the most advanced seat ever fitted to a car, while gazing at an immersive LED wall. Their stress data is transformed into a unique and mesmerizing 45-second visual representation of their own wellness journey with a dynamic particle animation, illustrating a decrease in stress from high levels to a more relaxed state after participating in the brand programs.

Branded smartwatch to monitor
the guest’s stress level during their WellNest journey.

Meditation area smoothly lighted
with smart light bulbs and a stress-free atmosphere.

Airline seat of the Bentley Bentayga EWB
with the interactive LED Wall in the background.