1664

FRENCH, OBVIOUSLY

Frenchness has never been that fresh.

Objective
Develop the brand platform & tone of voice on social media channels.

Idea
Content series linked to strategic editorial pillars: French savoir-faire, Blue Hour tasting time (Les Heures Bleues par 1664), Pouring ritual (le Rituel) and brand events such as L’Atelier par 1664.

Role
Strategy / Ideation / Production