Citroën

REVERSE BLACK FRIDAY

This year, you’ll be the one selling us your car. 🚗

Brief
For Black Friday, Citroën offers to buy their client’s old car before selling them a brand new one. For once, it’s up to the clients to convince the car dealerships to buy their car.

Idea
Roles are inverted during the Reverse Black Friday : three highly-qualified experts teach us how to pimp a car in order to sell it.

Role
Strategy / Ideation / Script / Copy / Production follow-up