Piper-Heidsieck

 PERFECT MATCH

How much are you attracted to each other? 🥂

Brief
Piper-Heidsieck was looking for an interactive way to express its positioning around seduction.

Idea
During the 2019 Australian Open, a branded photobooth activated itself when 2 people were in front of the camera. Some couples have tested it to discover their potential of seduction, from 0 to 100%.

Role
Ideation / Copy / Digital production follow-up

Results
>3% = You’re firmly sitting in the friend zone.
>7% = We’re not saying ‘no’, but your seduction karma is low. Really low.
>10% = Your seduction compatibility is hovering in friend zone territory.
>15% = Love is blind, seduction is not.
>25% = Something is happening. It’s not seduction, though.
>33% = We are willing to bet you find more sparks in your glass than in your relationship.
>45% = This could be a match made in seduction.
>50% = One the one hand, you are seductively compatible. On the other, you might not be.
>66% = Mathematically speaking, you are 2/3rds pretty compatible. What are you waiting for?
>84% = You’re so good together, fireworks are coming out the screen.
>92% = Seduction assured. Even if you do nothing.
>96% = Grab an umbrella, it’s raining seduction
>100% = Pop a bottle, you are made to seduce one another!