Kronenbourg
THE K-POINT
Spreading open-mindedness
from the center of France
Objective
During the last 20 years, almost 20.000 bars have closed in France.
Sadly, friends and strangers used to meet in those iconic establishments instead of being isolated.
Idea
Kronenbourg reopens a bar in Bruères-Allichamps, the village located in the perfect geographical center of France that becomes the K-Point.
Several inhabitants of Bruères-Allichamps work together to reopen the bar at the center of their village: a manager, a plumber, a carpenter, an architect… everyone can play its part!
Their collaboration provides content to feed the Facebook page of Kronenbourg.
A Bruères-Allichamps beer is brewed in a limited edition at the K Point, it is spread all around the country.
For each Bruères-Allichamps sold, 1€ is given by the Kronenbourg Foundation to reopen other bars in France.